A CREATIVE STUDIO FOR THE COURT.

We design, produce, and tell stories that turn players, events and products into cultural moments.

TopSpin Studio is a boutique creative studio built for racket sports.

We create photography, film, and content strategies that capture the rhythm of the court and the voice of players to turn them into brand moments that move sport forward.

Ben Shelton playing tennis at Mallorca Championships 2025. Captured by Michelle Avoca.

Fabio Fognini wearing a black Emporio Armani EA7 sports shirt and headband, looking down, in black and white at the Mallorca Championships 2025. Photographed by Guillaume Ketterer.

SERVICES

Campaigns & Storytelling
Creative Strategy
Content Production
Brand Partnerships
Social Media Strategy

Where Sport, Culture & Storytelling meet.

Tennis player Carlos Alcaraz in blue outfit preparing to hit a serve on a clay court. Captured by Michelle Avoca.

A black and white photo of Ben Shelton with wet, curly hair looking downward. His shoulders and back are visible, showing water droplets on his skin. Captured by Guillaume Ketterer.

A man sits alone in a mostly empty stadium at Mallorca Championships 2025, with a the Tramuntana Mountains in background, and blue sky. Photographed by Guillaume Ketterer.

Close-up of a person's foot wearing a beige FILA athletic shoe, paired with a white sock with green, black, and yellow stripes at the top, on a clay tennis court surface. Photographed by Michelle Avoca.

Ben Shelton is hitting a ball with a racket, mid-swing, outdoors at a trainings session of the Mallorca Championships 2025. Captured by Guillaume Ketterer.

Tennis player Naomi Osaka serving on Asher Ash Stadium at the US Open in New York 2025, with a large seated audience watching. The court has advertising banners, including US Open branding. Photographed by Michelle Avoca.

Tennis Player running on grass court, dressed in white shorts, a white t-shirt, and wearing a white cap, with a blurred effect showing motion. Captured by Guillaume Ketterer.

Felix Auger-Aliassime in bright yellow sportswear backstage at Mallorca Championships walking down a hallway with a towel over his shoulders, holding a yellow cloth, with a water bottle in his left hand. Picture by Guillaume Ketterer.

Carlos Alcaraz holding a tennis racket on a tennis court. At the Barcelona Open 2025. Picture by Michelle Avoca.

Female tennis player playing on a clay court with a racket, wearing black outfit, white visor, and orange shoes. Captured by Guillaume Ketterer.

Ben Shelton playing tennis and jumping high at Mallorca Championships 2025. Captured by Michelle Avoca.

Tennis player Eva Lys in action during Rome 1000 Masters. Picture by Michelle Avoca.

Tennis player Jannik Sinner in motion on indoor court, viewed through a black circular frame, with audience in backdrop. Captured by Michelle Avoca.

Aryna Sabalenka photographed by Michelle Avoca in a turquoise Nike tennis dress and white sneakers playing on a grass tennis court at Berlin Championships 2025.

A tennis player on a grass court with arms raised after a match, crowds in the stands cheering, and a person's hand raised in the foreground at a tennis tournament. Photographed by Guillaume Ketterer.

Male tennis player Arthur Fils on a clay court, cheering with a tennis racket in his right hand, wearing a blue and green Lacoste sports shirt, with a crowd of spectators in the background at Rome Masters 1000. Captured by Michelle Avoca.

A tennis player on a clay court hitting the ball with a racket, casting a shadow on the ground. Captured by Michelle Avoca.

Moutet celebrating his win with his team at Vienna Open 2025. Photographed by Michelle Avoca.

MEET THE FOUNDERS

TOPSPIN is shaped by a creator-first philosophy, human, collaborative, and grounded in communities.
The studio is led by creators and partners with experience at the highest levels of sport, storytelling and brand building.

GUILLAUME

Guillaume is a brand strategist, photographer and creative director working at the intersection of sport, storytelling and culture. He began his career in Sports Marketing tennis at Nike, where he developed a lasting understanding of the game through athlete relationships and campaign work.

Over the past decade, he has collaborated with leading global brands, including adidas, Boss, Puma, Gucci and more, shaping how they connect with athletes and audiences through considered, culture-led storytelling.

An avid tennis player himself, Guillaume’s work is informed by the court as much as the studio, producing work that feels true to the game.

MICHELLE

Michelle is a creative director, photographer and producer working at the intersection of storytelling, sport and visual culture. A former competitive swimmer, her work is deeply informed by movement, discipline and emotional presence — elements that continue to shape her visual language today.

Her creative path is rooted in building visual worlds rather than single images. Across sports, lifestyle and commercial projects, she develops concepts, directs productions and crafts imagery that moves fluidly between performance, identity and atmosphere.

Over the past years, Michelle has collaborated internationally with brands, athletes and creative teams. Her work and personal life is deeply shaped by the court - producing considered, culture-led visuals that capture both the energy of sport and the emotion behind it.

PACKAGES

SMASH

Content Ideation
Creative Strategy
Content Production
(Video & Photography)
Social Media Strategy

Tennis player Eva Lys in action during Rome 1000 Masters. Captured by Michelle Avoca.

TWEENER

Content Ideation
Creative Strategy
Social Media Strategy

DROPSHOT

Creative Strategy
Content Production
(Video & Photography)

CUSTOM PACKAGE

You want something else?
We organize it for you.