A CREATIVE STUDIO FOR THE COURT.
We design, produce, and tell stories that turn players, events and products into cultural moments.
TopSpin Studio is a boutique creative studio built for racket sports.
We create photography, film, and content strategies that capture the rhythm of the court and the voice of players to turn them into brand moments that move sport forward.
WHAT SETS US APART.
We’re not another photography/video team. We’re storytellers who understand platforms.
Yes, we shoot beautiful content - but our difference is why and where that content will live. Guillaume led adidas’ global social media team, Michelle brings nearly a decade of hands-on experience building social-first creative for brands.
That experience means we don’t make “nice” images or out-of-context clips, we make content with purpose. We study trends, research your audience, and use real insights to craft pieces that feel true to you and perform on the platforms that matter.
No empty imagery. No guesswork. Content that resonates.
SERVICES
Campaigns & Storytelling
Creative Strategy
Content Production
Brand Partnerships
Social Media Strategy
Where Sport, Culture & Storytelling meet.
MEET THE FOUNDERS
TOPSPIN is shaped by a creator-first philosophy, human, collaborative, and grounded in communities.
The studio is led by creators and partners with experience at the highest levels of sport, storytelling and brand building.
GUILLAUME
Guillaume is a brand strategist, photographer and creative director working at the intersection of sport, storytelling and culture. He began his career in Sports Marketing tennis at Nike, where he developed a lasting understanding of the game through athlete relationships and campaign work.
Over the past decade, he has collaborated with leading global brands, including adidas, Boss, Puma, Gucci and more, shaping how they connect with athletes and audiences through considered, culture-led storytelling.
An avid tennis player himself, Guillaume’s work is informed by the court as much as the studio, producing work that feels true to the game.
MICHELLE
Michelle is a creative director, photographer and producer working at the intersection of storytelling, sport and visual culture. A former competitive swimmer, her work is deeply informed by movement, discipline and emotional presence — elements that continue to shape her visual language today.
Her creative path is rooted in building visual worlds rather than single images. Across sports, lifestyle and commercial projects, she develops concepts, directs productions and crafts imagery that moves fluidly between performance, identity and atmosphere.
Over the past years, Michelle has collaborated internationally with brands, athletes and creative teams. Her work and personal life is deeply shaped by the court - producing considered, culture-led visuals that capture both the energy of sport and the emotion behind it.
PACKAGES
SMASH
Content Ideation
Creative Strategy
Content Production
(Video & Photography)Social Media Strategy
TWEENER
Content Ideation
Creative Strategy
Social Media Strategy
DROPSHOT
Creative Strategy
Content Production
(Video & Photography)
CUSTOM PACKAGE
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